We told you a little bit ago about Google's 2d barcode plans. Well, looks like they're getting a little traction (as if we ever doubted it). The program lets advertisers put the 2d barcode next to print ads. People who see the ad take a picture of the barcode with their mobile devices and view promotions right then and there. The companies testing it out: Blue Nile, eHealth and Cruise.com. Read more at Marketing VOX.
3.21.2008
Google's 2D Barcode Program Getting Traction
We told you a little bit ago about Google's 2d barcode plans. Well, looks like they're getting a little traction (as if we ever doubted it). The program lets advertisers put the 2d barcode next to print ads. People who see the ad take a picture of the barcode with their mobile devices and view promotions right then and there. The companies testing it out: Blue Nile, eHealth and Cruise.com. Read more at Marketing VOX.
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